Town Logo

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The brand logo for the Town of Oromocto highlights the natural beauty and active living that defines the community.  Inspired by lush green spaces, winding rivers and scenic trails this design invites outdoor enthusiasts to embrace an active lifestyle right at their doorstep.  

 

Town Promise
Oromocto blends proud heritage, inclusive community spirit, and natural beauty to create a haven for families, businesses and visitors to thrive together.

Town Essence
At the core of Oromocto lies a deep-rooted commitment to service - acknowledging sacrifices, nuturing community bonds, and fostering a culture of mutual support, creating a landscape of growth, inclusion and service.

Town Statement
Oromocto is where service to country, community and one another intertwines shaping a vibrant landscape of growth, inclusivity and unwavering support. Amdist lush green spaces and where rivers meet, Oromocto is a haven.

Brand Character
Welcoming- Our community is friendly and loyal to everyone around.
Supportive - We welcome both neighbours and newcomers with open arms.
Active - We value our abundance of green space and promote and live an active lifestyle.
Future Oriented - We are a well-designed town that is going to continue growing and evolving.
Proud - We are proud of our past heritage, military connections, and indigenous roots.

Tagline

"More Than Rivers Connect Us"

Functional Clarity - It conveys that Oromocto is a place where deeper connections are formed through shared experiences and values, not just geographical features.  This speaks to current and prospective residents, businesses, and visitors about the enriching community life that awaits them.

Brand Strategy -  This tagline aligns with the strategic pillars by focusing on Oromocto's natural beauty and how its Military Heritage and Inclusive Community foster connections.  It reinforces the idea that the Town's strengths and relationships extend beyond its scenic rivers, supporting the brand's aim to promote a unified, growing and innovative community. 
Emotional Resonance - The tagline evokes a sense of belonging and interconnectedness, taping into the emotions associated with community spirit and shared values.  It suggests that Oromocto is more than just a place - a community where relationships and shared hisotires create meaningful connections.
Functional Clarity - It conveys that Oromocto is a place where deeper connections are formed through shared experiences and values, not just geographical features.  This speaks to current and prospective residents, businessses and visitors about the enriching community life that awaits them. 
Verbal - It aligns with the Town's verbal identity by emphasizing the core values of connection and inclusivity.  The tone is warm and inviting, consisitent the Town's friendly and supportive character.